Innovating Internal Tools for Greater Customer Impact
To address a disconnected customer support system, MVP designs were delivered to create a unified interface that enhances effectiveness and user satisfaction.
Culture Coaching: Improving Operational Efficiency through Human Insight
Strategic focus was placed on identifying themes like accountability, oversight, and standardization to create a more supportive and streamlined work environment.
Building Scalable Directory Frameworks and File Taxonomies
This design operations project aimed to streamline processes and decrease asset hunting time by automating repetitive tasks like file sorting and categorization.
Scaling Marketing Content for Chegg's Writing Tools
This project focused on integrating standalone writing tools into a cohesive brand strategy to boost market position and enhance user engagement.
Streamlining Direct Sales with Personalized Digital Assistance
The process involved developing proto-personas and user journey vignettes to highlight AI-assisted features and an AI-enabled interface rather than a simple chatbot.
iBodyMap: Simplifying Medical Jargon through Visual Tracking
The platform combines a visual medical avatar to help users identify areas of discomfort with an integrated diary that aggregates provider information.
Mobile-First Adventure Marketplace: Bridging Strategy and User Perception
Research revealed user distrust of overly professional visuals, leading to a product repositioning centered on lifestyle tones and genuine travel experiences.
Research-Driven Wellbeing: A Privacy-Centered Wellness App
This real-world project, conducted between a consulting agency and a major tech company, addresses the wellness needs of first responders through an innovative digital solution.
Bridging the Legal Knowledge Gap for Immigrant Communities
The application features bilingual support in English and Spanish, intuitive navigation, and visual aids to help users mitigate risks linked to rights violations, detention, or deportation.
Optimizing Mobile Accessibility for Localized COVID-19 Services
This volunteer initiative, sponsored by Code for America, focused on developing a community-driven platform prioritized for accessibility, mobile optimization, and multilingual availability.
Anticipating Friction: An Intuitive Online Library Experience
The solution addresses frustrations parents and children face with long waitlists by providing an intuitive online experience that rewards patience with suggested content.
Winkel: Seamless Grocery Tracking for the On-the-Go Lifestyle
Using tools like Adobe XD and Invision, the design process involved user personas, paper prototyping, and iterative testing to refine features like budget tracking and list creation
Design Handoff: Collaborating on Responsive Layouts
This case study showcases the execution of responsive design layouts across branding, digital marketing, and UX/UI categories.
Viral Marketing: From Email Hero to Popular Tweet
The work focused on creating engaging visual content that successfully bridged the gap between email strategy and social media engagement.
From Site Measurements to Final Signage Production
These projects demonstrate a strategic approach to branding and print design, from initial site visits and proofs to final high-resolution production files.
Chegg Ads
Chegg Emails
Summer Spotify Campaign
Organically Viral Social Media Banner Design
The work demonstrates that timing is everything when designing social media banners intended to achieve high organic reach.
Optimizing Email Design for Mobile Performance
The initiative involved collaborating with the IT department to test mobile previews, resulting in an improved email that successfully brought down bounce rates.