Streamlining Direct Sales with Personalized Digital Assistance
Overview
Leading automotive manufacturer.
Vision: Elevate the driving experience through human-centric and intelligent digital services within, and beyond the vehicle.
Goal: Streamline direct sales and elevate the driving experience with personalized and intelligent digital assistance.
Focus
Digital assistance vision and simplified sales.
AI-powered digital services and AI/ML capabilities.
Leveraging customer data to create engaging digital experiences.
Secure platforms for customer information.
Purpose
Customer challenges: Need for technical knowledge in purchasing and disjointed experience across touchpoints.
Manufacturer challenges: Lack of direct sales channels and drop in digital service sales post-purchase.
Technology challenges: Disconnected customer data hindering a holistic view.
Purpose: Streamline direct sales and elevate the driving experience with personalized digital assistance.
Team
UX Designer working alongside a creative strategist.
Part of a consulting agency engaged by a leading tech partner.
Role involved strategizing and visualizing a human-centered sales pitch concept for a major automotive headquarter.
Scope
Rapidly executed revision attempt to meet tech partner’s standards.
Tight timelines following previous dissatisfaction with the project.
Resulted in positive feedback and met expectations despite constraints.
Process
Conducted a stakeholder workshop to gather insights.
Researched competitors and user archetypes.
Developed a proto-persona and user journey with idealized experience vignettes to highlight AI-assisted features.
Iterated visual design to reflect an AI-enabled interface rather than just a chatbot.
Outcomes
Tech partner was impressed with the concept's innovative, AI-focused approach.
Successfully addressed previous concerns and repositioned the agency as capable partners for complex solutions.
Personal Growth: Honed ability to rapidly adapt design strategies and deepened understanding of AI-enabled interfaces.
Conclusion
Demonstrates credibility in crafting user-centric sales concepts leveraging digital assistance vision.
Showcases the ability to develop complex solutions efficiently under pressure.
