🧭 Creative Strategy
Featured
To address a disconnected customer support system, MVP designs were delivered to create a unified interface that enhances effectiveness and user satisfaction.
Strategic focus was placed on identifying themes like accountability, oversight, and standardization to create a more supportive and streamlined work environment.
This project focused on integrating standalone writing tools into a cohesive brand strategy to boost market position and enhance user engagement.
The process involved developing proto-personas and user journey vignettes to highlight AI-assisted features and an AI-enabled interface rather than a simple chatbot.
The platform combines a visual medical avatar to help users identify areas of discomfort with an integrated diary that aggregates provider information.
This real-world project, conducted between a consulting agency and a major tech company, addresses the wellness needs of first responders through an innovative digital solution.
The application features bilingual support in English and Spanish, intuitive navigation, and visual aids to help users mitigate risks linked to rights violations, detention, or deportation.
This volunteer initiative, sponsored by Code for America, focused on developing a community-driven platform prioritized for accessibility, mobile optimization, and multilingual availability.
The solution addresses frustrations parents and children face with long waitlists by providing an intuitive online experience that rewards patience with suggested content.
The work focused on creating engaging visual content that successfully bridged the gap between email strategy and social media engagement.
These projects demonstrate a strategic approach to branding and print design, from initial site visits and proofs to final high-resolution production files.
The initiative involved collaborating with the IT department to test mobile previews, resulting in an improved email that successfully brought down bounce rates.