AdventureTripr is an early-stage startup and digital marketplace for guided adventure tours.
Client: AdventureTripr
Type: Strategy/UX Research
Team: Myself + 1 strategist + 3 designers
Role: UX Researcher / Manager
AdventureTripr wants to re-imagine adventure travel by solving the problems that currently make adventure travel prohibitively expensive and to provide quality adventure trips at the most affordable price.
The Challenge:
Limited business structure
Resource constraints
Our Mobile-First Solution:
We developed a user-centric design solution within the confines of the client’s budget that expands access to mobile, which comprises almost 70% of the user base. Our strategy also expands AdventureTripper's reach into adjacent verticals of leisure travel.
Research Methodology & Testing Strategy
Discovery Research
Synthesize results from concept testing into converged mi-fidelity wireframes and interactive prototype
Validate usability hypotheses to iterate design improvements to prototype and inform final recommendations to client
Identify opportunities to facilitate the purchase decision journey for the user
Validation Research
Validate correlation between value drivers and proposed features
Validate if users could successfully complete the purchase decision journey
Identify blockers users encountered in the flow
Final Deliverables
Client presentations reporting research findings and product recommendations derived from 21 user sessions and a survey of +50 participants.
An interactive prototype and annotated wireframes which included fixes to heuristic violations found during research, and solutions to improve interaction.
Market-Entry Opportunity:
An inclusive approach to adventure travel for everyone.
Results
Our thorough work was so well received by the client that we were quickly offered an additional work stream to expand the brand strategy and product design.
Differentiation from competition
Opportunity for other potential markets