I’ve mapped a lot of dark forests.
I’ve spent years clearing paths through systems far more overgrown than most websites. This includes a five-month project turning a fragmented thicket of 70+ digital tools into a defined itinerary. The same process applies here, at whatever scale your business needs. We start with what’s actually occurring, not wishful thinking, and end with a trail your business can follow long after the project ends: from a visitor’s first sighting to a lifelong relationship.
A quick, low-cost first step
$100 Usability Audit
Before scouting a route, I observe what is happening. This structured look finds where visitors encounter hurdles, where interest cools,
and where your first effort will matter most. You receive a custom report of my findings and a prioritized list of fixes.
Stage 1: Discover
Project Foundations
Keep the project anchored to its goal with a precise strategy across every phase. Avoid decisions driven by impulse. I provide thorough documentation and close collaboration with developers help ensure what launches rests on a tested concept, not a guess.
Usability
Audit
Project
Oversight
Development
Support
STAGE 2: DEFINE
Research & Strategic Blueprints
I replace business “folklore” with verifiable evidence of how your audience actually moves through your site.
Initial Discovery
You cannot reach the treasure until you identify the real problem. Qualitative research tells us why. Quantitative analysis shows us what.
Research Analysis & Synthesis
Collecting field data is half the work. Synthesis separates the signal from the noise and turns raw findings into decisions.
Surveys/Interviews
Set hunches aside. Direct conversations reveal how your audience actually experiences things.
Personas/Journeys/Flow
Turn insights into a shared, data-backed picture of who your users are and how they move through your site
Usability Testing
Testing shows where assumptions fall short and catches hidden issues before they get expensive to fix.
Stage 3: DEVELOP
Concept & Testing Frameworks
Ideation & Wireframing
Resolve questions and catch problems before they reach production, when they still take minutes to fix.
Example: iBodyMap
Basic Clickable Prototypes
Turn a working idea into something people can actually click through and react to.
Example: AdventureTripr
Advanced Interactive Prototypes
Flows, interactions, and edge cases refined into something close to the real thing before coding begins.
Example: iBodyMap
STAGE 4: DELIEVER
Finishing Touches
Polish & Maintenance
Logo & Brand Guide
A consistent identity gives every future decision a steady foundation.
Style Guide & Design System
Build once, reuse with confidence. One shared component library instead of repeated guesswork.
UI Designs (Per Screen)
Built with both the person using it and the developer building it in mind.
UI Designs (Per Project)
Ready for implementation start to finish, with every decision documented along the way.
Simple App UX Design
Precision from the very first tap.
Simple Website Design
A digital space that earns trust and works from day one.
Sophisticated App UX Design
Features tested against real behavior until the complexity disappears from view.
E-commerce Website Design
Product pages and checkout flows built to remove obstacles and help customers finish what they started.
Enterprise-Grade App Design
Supports complex workflows and multiple roles without losing clarity for the people relying on it daily.
Stage 5: POST-LAUNCH & RELEASE
Ongoing Maintenance
Launch is the start of the next phase, not the finish line.
The work continues as people actually use it.
Maintenance &
Ongoing Support
No-code Development
for Websites
No-code Development
for Apps
Why not just ask AI to fix my site?
AI is fast at generating options, but it lacks the capacity to detect nuances of your specific customers. AI tools are trained on average data, which gives you average results. I catch the things AI misses because I’m looking for anomalies. Anomalies are exactly where hidden value is buried. I use AI to move faster, but I use my eyes to tell me where we’re actually going.