Background

• User-centered design initiative leveraging a gamified approach to replace traditional medical binders with an engaging, interactive health diary platform.
• Features an interactive medical avatar and integrated record diary to make health tracking visual.

Focus

• Project leadership, comprehensive user research, design strategy, experience design, visual design, prototyping, and usability testing.
• Design thinking strategy utilizing tools like Figma, Maze.co, and Otter.ai.
• Methods included empathy interviews, journey mapping, and comparative analysis.

Purpose

• Tackled challenges of medical data accessibility, user engagement with health apps, and seamless sharing of health data.
• Simplified user pain points related to managing health records and understanding medical jargon visually.
• Focused on ensuring data is stored on personal devices and providing comprehensive monitoring features.

Role

• Solely managed all aspects of design, research, prototyping, and usability testing.
• Made critical decisions such as redefining solution formats based on journey map insights and navigating constraints to focus on core functionalities.

Scope

• Completed in 8 weeks.
• Faced constraints and trade-offs such as excluding advanced features like AR/VR views and third-party integrations due to time and resource limits.
• Addressed unexpected challenges like the complexity of simplifying body systems by allocating additional time to tangible goals within scope.

Process

• Research & Discovery: Engaged users in empathy interviews and surveys (minimum 3 participants) and conducted competitive analysis to identify struggles with app engagement and friction at doctor visits.
• Design Strategy: Redefined information architecture around user-friendly elements, emphasizing simplified language and ease of data sharing.
• Experience Design: Developed user-friendly interactive prototypes and refined navigation to enhance usability.
• Testing & Iteration: Conducted thorough usability testing via Maze.co; users responded positively to the diary feature while tests prompted revisions in the family navigation menu.

Outcomes

• Positive user feedback highlighted success with the diary entry feature and strong user engagement.
• Success measured by qualitative feedback and planned KPIs like new sign-ups.
• Lessons learned emphasized the importance of user-centered adjustments and precise navigation improvements.

Conclusion

• Effectively managed a solo UX project, resulting in an engaging health application that addresses key user challenges by combining empathy-driven insights with innovative design strategies.
• Set a foundation for improved app engagement and health management in future expansions.