Meghan Creative LLC

Streamlining Direct Sales with Personalized Digital Assistance

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A laptop screen displaying a personalized virtual assistant interface on the Mercedes-Benz website.

Overview

  • Leading automotive manufacturer.
  • Vision: Elevate the driving experience through human-centric and intelligent digital services within, and beyond the vehicle.
  • Goal: Streamline direct sales and elevate the driving experience with personalized and intelligent digital assistance.

Purpose

  • Customer challenges: Need for technical knowledge in purchasing and disjointed experience across touchpoints.
  • Manufacturer challenges: Lack of direct sales channels and drop in digital service sales post-purchase.
  • Technology challenges: Disconnected customer data hindering a holistic view.
  • Purpose: Streamline direct sales and elevate the driving experience with personalized digital assistance.
The background displays the interior of a luxury car with two-tone brown and black leather seats looking out through the side window at a landscape. A semi-transparent dark overlay sits in the center, featuring a circular graphic icon and white text that reads "Welcome Back." Below the greeting, there is a blue button labeled "Login to my account" and a smaller outlined button underneath labeled "Sign up." The top of the page contains a website navigation bar with categories like "Our Cars," "Offers & Finance," and "Our Brand."

Team

  • UX Designer working alongside a creative strategist.
  • Part of a consulting agency engaged by a leading tech partner.
  • Role involved strategizing and visualizing a human-centered sales pitch concept for a major automotive headquarter.

Scope

  • Rapidly executed revision attempt to meet tech partner’s standards.
  • Tight timelines following previous dissatisfaction with the project.
  • Resulted in positive feedback and met expectations despite constraints.
A diagram illustrating a digital customer journey for purchasing a vehicle, divided into four main chronological stages: Introduction, Explore & Configure, Test Drive, and Purchase.

Process

  • Conducted a stakeholder workshop to gather insights.
  • Researched competitors and user archetypes.
  • Developed a proto-persona and user journey with idealized experience vignettes to highlight AI-assisted features.
  • Iterated visual design to reflect an AI-enabled interface rather than just a chatbot.
A person holding a smartphone horizontally with both hands, displaying an interactive advertisement or application on the screen.

Outcomes

  • Tech partner was impressed with the concept’s innovative, AI-focused approach.
  • Successfully addressed previous concerns and repositioned the agency as capable partners for complex solutions.
  • Personal Growth: Honed ability to rapidly adapt design strategies and deepened understanding of AI-enabled interfaces.

Conclusion

  • Demonstrates credibility in crafting user-centric sales concepts leveraging digital assistance vision.
  • Showcases the ability to develop complex solutions efficiently under pressure.

A quick, low-cost first step 

$100 Usability Audit

Before scouting a route, I observe what is happening. This structured look finds where visitors encounter hurdles, where interest cools,
and where your first effort will matter most. You receive a custom report of my findings and a prioritized list of fixes.

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