Stage 5: Ongoing Maintenance
The work doesn't stop at launch.
Small updates now. Avoided crises later.
Launch is the beginning of a product's life, not the end of the work. Regular updates and proactive revisions prevent the gradual wear that quietly degrades user experience over time — and the costly, disruptive overhauls that become unavoidable when maintenance is deferred. Keeping the product current means keeping it working.
